How to Become a Digital Marketer
Essential Education, Skills, and Job Interview Prep
Digital marketers drive brand awareness across digital platforms and generate leads for their clients. They ensure their company has a strong online presence and active social networks. As a digital marketer, you can help other people’s businesses thrive and make your own money at the same time.
Online advertising makes everything accessible and allows people to grow a brand through blogs, social media, and other digital channels. The digital advertising industry continues to evolve and create more employment opportunities.
You can access endless opportunities as a digital marketer. Sometimes, getting started is the hardest part. There are several career opportunities in this field, so keep reading to learn all about how to become a digital marketer.
What Is a Digital Marketer?
A digital marketer is a marketing expert who facilitates all essential parts of digital marketing strategy. They’re responsible for helping clients generate leads through social media, emails, online ads, search engine rankings, and company websites.
These professionals act as the bridge between businesses and their consumers. They’re responsible for analyzing analytics to identify and solve any shortcomings.
Digital Marketer Salary and Job Outlook
According to ZipRecruiter, the average annual salary for a digital marketer is $54,672. Luckily, the job market is competitive, which means you can comfortably negotiate an attractive salary. Many positions also come with incredible benefits and bonuses.
PayScale also reports that digital marketing managers earn $67,606 per year. If you have leadership skills, it could be a great job for you. These numbers can change depending on your location, experience, employer, and negotiation skills.
Entry-Level Digital Marketer Job Requirements
You can begin a career with little to no experience. Some employers prefer a Bachelor’s Degree in Marketing or Communications. As an entry-level marketer, you’ll assist research, offer client support, and perform administrative tasks. Entry-level marketers spend most of their time in an office.
Entry-level positions can be a great place to network and build solid relationships with clients and experienced professionals. Some companies will hire recent college graduates as social media managers, who are in charge of running Twitter or Instagram pages and interacting with customers through various social media channels.
How to Ace Your Digital Marketer Job Interview
Job interviews can be intimidating, but getting an interview means you’re one step closer to getting the job. It’s important to do your research and understand the company before your interview.
Make sure to prepare your certificates, any recommendation letters, and a resume before the interview. Often, the company will use the copies you sent with your application, but it never hurts to be over-prepared.
Above all, remember to be confident and articulate. Internet marketers interact with a lot of clients. A positive attitude can set you apart from other candidates. As long as you present yourself the right way, you can get your dream job.
Common Digital Marketer Job Interview Questions
- How is digital marketing different from traditional marketing?
- Describe the different digital marketing channels and their benefits.
- What are the benefits of using Pay Per Click (PPC) advertising?
- How do you select and track effective digital marketing Key Performance Indicators (KPIs)?
- What’s the difference between content marketing and content strategy? Kindly give examples.
What Degree Should I Get to Become a Digital Marketer?
A bachelor’s degree is the most common first step for digital marketers. A degree can help push you to the top of a highly competitive field. You can start with an associate degree for entry-level jobs and work your way up to a master’s degree. A higher education level may help your chances of securing a lucrative position.
Associate Degree in Digital Marketing
An associate degree is a two-year program for recent high school graduates and GED holders. You can study in-person at a community college, or choose an online associate degree if you prefer to study remotely.
You’ll learn how to create marketing campaigns, develop Search Engine Optimization (SEO) strategies, and analyze your client’s digital Return on Investment (ROI). You will likely start with an entry-level job once you join the professional field. An associate degree can be a stepping stone to completing a bachelor’s degree.
Bachelor’s Degree in Digital Marketing
If you’re striving for a well-paying job, you should pursue a bachelor’s degree. A Bachelor’s Degree in Computer Science or Marketing is a great option to consider. A computer science degree can help you understand marketing software and other technologies. A marketing degree can help you learn more about the business side.
Bachelor’s degrees take four years to complete and can be attended online or in person. Online bachelor’s degree programs are a great way to learn while working or attending to other commitments.
Master’s Degree in Digital Marketing
A master’s degree allows you to hone your skills by specializing in a particular field. Digital marketers typically enroll in a Master’s Degree in Digital Marketing. You’ll delve deeper into marketing innovations and technologies, which come in handy in research and market analytics.
Master’s degrees take two to three years to complete and can offer opportunities for higher positions in your career. You can become a digital marketing manager in charge of an entire marketing team.
Digital Marketing Doctoral Degree
Getting a doctoral degree is the best way to create career freedom and pursue your dreams. It boosts your resume and guarantees you a well-paying job. Most Ph.D. holders enter academia or research positions.
You can pursue a Doctoral Degree in Business Management and specialize in digital marketing. These programs can take between three and seven years, depending on the institution and your area of specialization.
What Does a Digital Marketer Do?
The primary role of a digital marketer is to use digital tools to reach customers. You will develop and manage online marketing campaigns, promote client products, and monitor web analytics. You play a crucial role in driving traffic to your client’s site.
Below are some of the specific responsibilities for this job.
Implements SEO and SEM
SEO and Search Engine Marketing (SEM) work together to generate traffic and increase a client’s digital ROI. You will be in charge of ensuring the client’s website attracts the desired target audience. You will use SEO and SEM to generate traffic by creating content for search engines.
Creates Content Strategy
Content strategy is the process of creating intentional content. Internet marketers create content that appeals to the client’s target audience. Companies have specific business objectives, and your role is to create content that ensures you meet these objectives. You will also be responsible for marketing this content to create wider brand awareness.
An excellent marketer knows how to convert online traffic into sales. You will be responsible for ensuring as many website visitors interact with your client’s products as possible. You’ll also want to make sure the site is user-friendly, bug-free, and fast.
Essential Digital Marketing Skills
Digital marketers play a massive role in the success of most brands. That’s why employers look for the following skills before hiring a suitable candidate.
Content Writing and Creativity
Digital marketers create a lot of content for different clients. You need to be a creative thinker and communicator. Digital marketing campaigns should have content that will captivate consumers and have them coming back for more.
Analytics are essential in digital marketing. Compiling information helps the digital marketer to offer better services. You need the know-how to track and collect data. Knowledge of tracking tools like Google Analytics will help you get a clear understanding of performance and engagement.
Effective communication is essential for this marketing job. You will be responsible for interacting with various people and creating captivating content. This requires confidence and fluent communication skills.
How to Become a Digital
Marketer: A Step-by-Step Guide
We’ve created a guide that outlines steps to take when starting your career as a digital marketer.
Find an Internship
Internships prepare you for the professional world. You get hands-on experience and create contacts that can help you secure better jobs. The digital marketing industry is fast-paced, so proving to employers you can keep up is vital.
Find a Specialty
Digital marketing has several divisions, including SEO, affiliate marketing, social media marketing, email marketing, and more. You should research all these areas and decide on your specialty. Once you choose, pour all your energy into understanding the ins and outs of that niche. Online digital marketing courses are a great way to improve your skills.
Enroll in Online Courses
Online courses are the current solution for people who prefer to study remotely. There’s a broad range of courses for digital marketers available online. These courses can teach you new skills and keep you up-to-date on the best marketing practices.
Interact with Other Digital Marketers
Networking with other digital marketers is essential. Digital marketing is a social industry, and the more people you know, the easier your work will become. Make a point to attend conferences, refer clients, and interact with as many other marketing professionals as you can.
Certification is beneficial in any field. You will receive more job opportunities and better payment to stay on top of the game. Applying for certification courses helps you learn from the best and keep track of new marketing and tech trends.
How Long Does It Take to Become a Digital Marketer?
Depending on your education level, it can take anywhere between two to four years to become a digital marketer. You can start with an associate degree, which takes two years or go straight for a four-year bachelor’s degree.
Should You Become a Digital Marketer in 2021?
Yes. 2021 is the perfect time to delve into digital marketing. Although businesses experienced massive strain from the pandemic, digital marketing grew immensely. More people are shopping online, visiting websites for information, and spending hours on social media. You can thrive as a digital marketer in 2021.
Digital Marketer FAQ
What skills does one need to become a digital marketer?
You need to have SEO, SEM, data analysis, content marketing, and customer relations skills. Creativity is also an essential skill for all digital marketers.
How long will I have to stay in school?
The amount of time you spend in school is up to you. You can start your career with a high school diploma or GED in entry-level digital marketing roles. An associate degree takes two years, and a bachelor’s degree takes four. Master’s degrees take even more time but are not mandatory in this field.
What are the best marketing tools for a digital marketer?
You’ll need to be familiar with a number of tools, including Google Analytics, Canva Business, Hubspot, and MailChimp.
Is certification necessary?
Certification isn’t a requirement in digital marketing, but it can help you access more opportunities.